Artist teams up with major manufacturer to create a new sustainable product
Healdsburg, CA (June 1, 2015) An innovative new product called VinoPlank™ has come to market. VinoPlank™ is made from wine industry discards – spent toasted Oak, no longer useful to the Winemaker. The Oak can be made into flooring, countertops, furniture and cabinetry. This product is the brainchild of Whit McLeod, an award-winning furniture craftsman who recently joined Sonoma Millworks.
VinoPlank™ is both strong and beautiful. It comes in a range of colors dependent on the degree (light to dark) and method of toasting (fire or convection) originally specified by the Winemaker. The initial response from architects and designers has been very enthusiastic. VinoPlank™ is unique and versatile, and since it’s repurposed material, it is desirable in terms of LEED designation. Its wine country provenance has already made it popular with businesses such as Mugnaini Wood Fired Cooing School, RED Custom Crush, Firefly Creative Company and Silver Oak Cellars in Napa Valley.
McLeod’s guiding principal is to add beauty to the world without taking anything away. Long before terms like “recycling” and “repurposing” became popular, he was creating exquisite Arts and Crafts style furniture from old wine barrels. McLeod’s creative spark drives the considerable manufacturing capabilities at Sonoma Millworks, which boasts tooling and talent unmatched on the West Coast.
VinoPlank™ is made to order in a wide variety of finishes, patterns and applications. Pricing and information are available from Sonoma Millworks at (707) 431-1860 or firstname.lastname@example.org.